Loyalty - Respect - Perception
Read all about the Good News! Simmons Market Research demonstrates
that Catholic consumers are recognized for their awareness,
loyalty, and support their Catholic newspapers and magazines.
To reach this vast untapped market and benefit from its size
and diversity, let Fairfield County
Catholic, the most honored Catholic newspaper
in the United States and Canada, show you the way to complement
your existing ad campaign.
Brand Loyalty, Unbelievable Fidelity
The Truth is in our papers; the truth is also in our numbers.
Simmons reports that Catholics embrace their Catholic newspapers
and magazines with unbelievable fidelity, which easily translates
into loyalty to our advertisers. So effective is the medium
to broadcast their message and reach a vast audience, that almost
all of Fairfield County Catholic's
advertisers place their ad in every single issue.
Incredible Credibility - Perception Is Reality
Advertisers who want to speak to the American family choose
the Catholic media. An ad in the Fairfield
County Catholic carries with it the implied endorsement
of the Catholic Church to which we turn for guidance. In today's
world, "Perception is Reality," and the Fairfield
County Catholic contains accurate, true, and
important information. An advertiser is perceived in the same
light.
High Level of Exclusivity
Fairfield County Catholic
is open to advertisers, large and small. The keen competition,
clutter, and sometimes negative ads you find in other publications
does not exist in Fairfield County Catholic, which contains
an average 30 percent advertising. This gives local and national
advertisers a high level of exclusivity.
The Catholic Market in Fairfield County: A Sleeping Giant
Every advertiser is looking for that niche market that no one
has captured. Catholics, with 43 percentage of the population
of Fairfield County, are a vast untapped market. Of this Catholic
population, 20 percent is Hispanic. With the Fairfield
County Catholic, an advertiser captures not only
a pre-eminent place in the medium, but also a pre-eminent position
in the vast and diverse Catholic market.
Guaranteed Postal Audited Circulation
Direct mail is the way our more than 250,000 readers receive
Fairfield County Catholic every month. Fairfield
County Catholic is Post-Office Audited. Readers
of Catholic publications eagerly await their newspaper, according
to Simmons. The average reading time is 45 minutes spent
on each issue. As such, our readers feel an ownership of
Fairfield County Catholic and treat it with a dedication
and loyalty which translates into comparable support of advertisers.
Flexibility & Convenience: One Ad, One Buy, One Bill
Ralph Lazzaro, Advertising Manager of Fairfield
County Catholic, is also your key to the national
Catholic media. Your ad can be placed by Ralph in one, several,
or all 160 local, regional and national publications. The network
offers flexibility, convenience, easy billing - and proven results.
